Cannes Lions
OGILVYONE WORLDWIDE, Frankfurt / SAP DEUTSCHLAND / 2005
Overview
Entries
Credits
Description
The first mailing, 'Popcorn', drew attention to a new possibility of presenting to business partners with a video presentation. The second mailing, 'Chocolates', highlighted the importance of CRM.
Outcome
15% of the SAP Business Partners requested an adaptation of the film for their company. 9% of the SAP Business Partners responded to the second mailing.
Similar Campaigns
6 items