Cannes Lions

LOGO CLEAN-UP CAMPAIGN

OGILVYONE WORLDWIDE, Frankfurt / SAP DEUTSCHLAND / 2005

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Overview

Description

A brand can only develop a strong image if its logo is handled 'cleanly'. SAP does this and demands the same from its business partners and, in this mailing, announces a big clean up campaign with regards to its logos.

Outcome

A clean sweep! 39.4% of the SAP Business Partners replied that they are now 'logo clean'.

Similar Campaigns

6 items

PARTNER MARKETING

OGILVYONE WORLDWIDE, Frankfurt

PARTNER MARKETING

2005, SAP DEUTSCHLAND

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