Cannes Lions
OGILVYONE WORLDWIDE, Frankfurt / SAP DEUTSCHLAND / 2005
Overview
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Credits
Description
A brand can only develop a strong image if its logo is handled 'cleanly'. SAP does this and demands the same from its business partners and, in this mailing, announces a big clean up campaign with regards to its logos.
Outcome
A clean sweep! 39.4% of the SAP Business Partners replied that they are now 'logo clean'.
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