Cannes Lions
LODUCCA, Sao Paulo / FOX INTERNATIONAL / 2012
Overview
Entries
Credits
Execution
We placed in one of Brazil's largest malls a rotating oven containing a horse. People who were been exposed to the installation received a flyer with information about the programme and the question: Would you eat horse meat?
Outcome
The movement generated a large audience on social networks, spontaneous media on major media outlets online, and raised the rating.
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