Cannes Lions

NESTLÉ CRM

OGILVY & MATHER PORTUGAL, Lisbon / NESTLE / 2012

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Overview

Entries

Credits

OVERVIEW

Outcome

2,637 people used Facelessbook to play Secret Santa on, inviting 7,647 friends, with a total of 40,586 interactions. Nestlé’s Facebook page got 4,781 new fans, the biggest monthly increase all year, by far exceeding the client’s expectations.

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