Cannes Lions
OGILVY & MATHER PORTUGAL, Lisbon / NESTLE / 2012
Overview
Entries
Credits
Outcome
2,637 people used Facelessbook to play Secret Santa on, inviting 7,647 friends, with a total of 40,586 interactions. Nestlé’s Facebook page got 4,781 new fans, the biggest monthly increase all year, by far exceeding the client’s expectations.
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