Cannes Lions
VODAFONE GROUP SERVICES, Newbury / VODAFONE / 2004
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The Future site is aimed at two groups of people: those who are fascinated by new technology and are eager to try it out, and people who are interested in mobile technology and want a vision of its future benefits. We want people to experience future services in an interactive way. We show live scenarios of people with which users can connect, real people and normal surroundings, but equipped with beneficial future services. We show the technology behind the ideas and let the visitors comment about how they perceive the value.
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