The biggest newspaper in Finland, Helsingin Sanomat, arranged the year’s most important event, Print & Pint, targeting creatives. This year our speaker was creative director Gilles Fichteberg, who is best known for the skill of telling the story and product benefit in one picture. The brief was to make an invitation that reminds us who the speaker is, who Print & Pint are, and to give a reason for the creatives to come to the Print & Pint happening.

Gilles Fichteberg is best known for his Alka Seltzer prints and the skill of telling the story and product benefit in one picture. Because the event was all about getting inspired by the stories of world-class creatives and grabbing a few pints along, finally resulting in better print advertising, we sent pint coasters to our target group, creatives, in Finland, with the story of Alka Seltzer ads made in the Fichteberg style.We invited creatives with coasters on which we told the story of Alka Seltzer ads from briefing to winning in Cannes; and from the invitation to Finland to the Print & Pint event.

Over 50% of the creatives invited showed up, enjoying the speech and the Print & Pint event and yes, Gilles Fichteberg had to take some Alka Seltzer the next day. This time with our client.