Opens on a guy driving his car in slow traffic. A large suckometer is in the passenger seat strapped in with the seatbelt. An electrode from the machine is attached to his arm. He looks at the car next to him and sees a guy dangling a cigarette out of the window. He looks at it longingly. Guy: quitting sucks. he looks over at his suckometer and the dial is pinned at “sucks a lot.” He pulls out a box of nicorette and pops a piece in his mouth. The suckometer’s dial goes to ‘sucks less’ almost instantly and we hear a pleasant ‘ping.’ guy: That’s better. suddenly we hear a voice from the backseat. Voice: do you have anything to make this carpool not suck? We pan out to reveal three of his carpool coworkers crammed into the backseat of the tiny car, they all look very uncomfortable, clearly annoyed with the seating arrangements. Voiceover/artcard: Quitting sucks. Nicorette makes it suck less, doubling your chances of success.