Cannes Lions
OGILVY BRASIL, Sao Paulo / GRAAC / 2010
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Outcome
Donate Your Website campaign reached its goals with a very low cost: ZERO. Results:- Over 400 websites and blogs were donated to GRAACC;- 185.000 visits during one single day to the GRAACC website (daily average of 3.500 visits);- Value collected increased 78% over the monthly average; - Increase of 20% in the number of providing members; - Alone, this initiative guarantees donations until the end of the year equivalent to 40% of the total collected in 2009.
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