Cannes Lions
FISCHER & FRIENDS , Sao Paulo / SALVE JORGE / 2013
Overview
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Description
With the arrival of smartphones people began to interact less and less with friends when they are at a bar. Our objective was to make people leave their cell phones aside and go back to talking to friends around the table at the bar, thus keeping them there for a longer period.
Execution
With smartphones, people began to spend a lot of time on the cell phone instead of talking to their friends that are at the bar. With the Offline glass, people began to talk again and spend more time at the bar.
Outcome
The action was so successful that the Offline Glass is now on its way to being produced in a larger scale and will be sold at the bar.
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