To stimulate the “Winter lovers spirit”, we created the product PantuflasID (ID Slippers). A product that is both a means, a message itself and a promotional incentive (on response).Clients received a flat mailing that became dimensional. Once they placed their first orders they could get a pair of iDslippers completely personalized for free and before anybody else.

The website became the platform to engage and activate clients to personalize the iDSlippers like if they were a pair of NIKE shoes. Clients could create their own pair of SLIPPERS, choosing the material, the color, and also the accessories: badges, shields and even write their names.

• Sales increase (first order) 2010/2009: 22%• Web visits, 215% of the objective• Slippers created by the users and delivered: 176% of the objective