Sock ran across all of our media routes BRTV, DRTV, press, inserts, DM.Online Eyeblasters were used to target lifestyle and shopping sites, outside of the standard financial arena. Softer sock executions ran in BRTV to create a halo for the harder DR executions in off-peak TV and fractional press and consumer mag inserts.

The results were phenominal! An increase in overall Egg consideration from 40% to 48%. A 29% increase in growth year on year. Record card sales in the first month of campaign.