ICA is the largest supermarket chain with over 1800 stores in the Nordic region. ICA I Love Eco is our latest concept for ICA. It offers consumers a complete range of ecological products in a modern and simple way, with an emphasis on good taste.

It’s all about making ecological products accessible to everyone. The concept focuses on freshness and flavour, as well as being easy to find and make an ecological choice. The name, ICA I Love Eco, was formulated during the conceptual work and clearly communicates ICA’s entire ecological strategy.

ICA I Love Eco has repositioned ICA’s ecological offering, from a simple eco-product labelling to a strong and distinctive ecological concept that reinforces the ICA brand’s commitment to ecological living and the environment.Thanks to ICA I Love Eco, ICA have doubled its sales whitin the Ecological category! Due to this ICA are now expanding its ecological products with twice as many as before. The product line is getting more and more specialized in order to fulfil modern demands! That's good!