To help the citizens of China, suffering from insomnia, accept a new type of sleeping aid --- Johnson & Johnson’s Tylenolpm

The target audience will receive a DM of [Sleepless in Shanghai] as bedside reading. If you still can’t sleep, then try “Tylenolpm”!

The consumer was able to take this book to their local pharmacy to redeem a box of Tylenolpm. Within two weeks, all the samples had run out. From then on, insomniacs have started to accept the use of sleeping pills.