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With Pixel 3, we didn't just launch a new phone, we launched a new design philosophy. One focused on creating devices that seamlessly integrate into life. We juxtaposed a minimal but graphic approach to connect everyday experiences with the form factor of the phone — ultimately suggesting its role in blending into our everyday lives. Each execution highlighted a design-forward approach that celebrated real life applications in fun, deeply human ways. Rather than increasing the specificity of the art with headlines or Google prompts, we opted to simply show the juxtaposition as a way to provoke the imagination of the viewer. The seamless integration of the imagery and the phone blurred the lines of product and lifestyle.