The new product for PN's autumn 2004, "W brow make-up", is one that changes facial features so that they look three-dimensional and sharp. This is done by drawing an arch of the eyebrow, and a small arch on the bottom of the inner side of the eyebrow, directly above the eye's inner corner. To emphasise the essence of this product, the concept for the banner became "shadow makes shape". We expressed this concept in the shadow graph of hand movement, which changes its shape in many ways, conveying the message "expressiveness of shadow" to the customers.