Cannes Lions

PRICE REAPPRAISAL

M&C SAATCHI, London / BRITISH AIRWAYS / 2003

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Woman at bus stop, she sneezes and exposes a poster-£69 Amsterdam.Man asleep on train - this time Edinburgh £59 is revealed.Woman hanging washing out, price to Paris unveiled.Lorry driver, drives off, exposes the number £69-Amsterdam.'Have you seen how small our prices are' baffled guy standing in front of poster £99-Bologna.

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