We do not recruit people. Instead, we recruit a new type of activist, who would happily raise funds for OroVerde around the clock for free. And who would be the most natural and convincing advocate of OroVerde's message: trees.

Hundreds of trees in Germany's pedestrian areas, shopping streets and parks. Equipped with cardboard signs like street beggars, the trees asked for donations on behalf of their suffering relatives in the rain forest. More than 600 'volunteering trees' were recruited all over Germany. Cash donations rose by 27.4 %. And the tropical rainforest foundation OroVerde, formerly known only to insiders, enjoyed a wave of public interest.