We wanted to create an ad that embodies and expresses Suzuki's personality; bold, playful and unexpected, whilst avoiding all the usual cliches you expect from the car category. Playing into the fact that Suzuki can be a bit of an unknown quantity, we created some fun, tongue in cheek folklore that blows up the proof points of Good Different, before landing the simple straight-talking truth; that we aim to give drivers everything they need as standard.

This fresh approach to a car ad allowed us to create unexpected and highly stylised scenes – like a giant listening device that allows Suzuki engineers to scan the airwaves for ' car jargon' and convert it into straight talking English to reflect our award winning customer service. We wanted the cars to be the stars of the story and not just be product placement or traditional beauty shots, so when a car featured