What started as a $6 Google ad buy intended for an audience of just five creative directors in New York City earned 5.1 BILLION completely free global media impressions. 9.4 Million Social Media Impressions15 Million Print Impressions240 Million Web Impressions4.8 Billion Broadcast ImpressionsTOTAL: 5.1 Billion ImpressionsTOTAL COST: $6

Beginning with the creation of an online video that quickly went viral, the idea spread to blogs, online and offline newspapers and magazines, as well as national and international television and radio outlets.

9.4 Million Social Media Impressions15 Million Print Impressions240 Million Web Impressions4.8 Billion Broadcast ImpressionsTOTAL: 5.1 Billion ImpressionsTOTAL COST: $6