Spikes Asia

The Responsive Lookbook

FRED & FARID SHANGHAI / DIESEL / 2017

Awards:

2 Silver Spikes Asia
2 Bronze Spikes Asia
2 Shortlisted Spikes Asia
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Overview

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Credits

OVERVIEW

Background

JOGG JEANS ARE NOT A REGULAR JEANS, THEY LOOK LIKE A JEANS BUT YOU CAN DO EVERY MOVEMENT AND FEEL COMFORTABLE WEARING THEM.

DIESEL JOGG JEANS IS A REAL UNIQUE PRODUCT WITH STRONG USP; HOWEVER, THEY ARE NOT WELL KNOWN BY CONSUMERS.

OUR BRIEF FROM DIESEL WAS TO DEMONSTRATE JOGG JEANS USP AND ENGAGE WITH CONSUMERS.

Execution

DIESEL JOGGJEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY. WE FOCUSED ON HOW WE COULD DEMONSTRATE THIS UNIQUE SELLING PROPOSITION DIGITALLY BY CREATING A REPOSNIVE SITE.

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