Cannes Lions

REVERSE PARKING CHALLENGE

KEMPER KOMMUNIKATION, Frankfurt / DR ING PORSCHE / 2013

Case Film
Case Film
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Overview

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Overview

Description

We show the small weaknesses of Porsche race professionals in a self-deprecating way and present Porsche motorsports as likable, congenial and humorous. The film was consciously made to look "touchable": The viewer is supposed to think that this is not advertising but a homemade cell phone video.

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2020, DR ING PORSCHE

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