Cannes Lions
LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2022
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In order to show that the new Fiat 500 has great range for the electric car category, we created a minimalist illustration of a GPS map highlighting in yellow the route taken by the Fiat 500e, such that the image looked like a lightning bolt, in a clear reference to the electric power used by the car. This visual message was clean, iconic, and quickly understood.
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