Cannes Lions
OPPO, Shenzhen / OPPO / 2024
Overview
Entries
Credits
Background
The Find N2 Flip is the first folding flip phone from OPPO launched outside the China market, an Android clamshell aimed squarely at challenging Samsung’s popular Z Flip 4.
The most biggest differentiator with this foldable smartphone is the biggest vertical display on the front cover. It offers a lot of functionality, with easy view of notifications and data from other widgets with just a snap. The large cover screen displays the time, notifications and quick settings when the phone is folded shut, and as a viewfinder for taking selfies with the main camera.
Execution
Our song “Snap” conveys a sense of quick and snap tonality while remaining grounded in reality and hassle-free experiences of our protagonist. We did this by creating a musical foundation based on the storyline to build chord progressions that ascend to the peak of our character’s vision as she hits the highest note.
The result is a song beloved so much that 90%of our viewers on YouTube was asking for the songs name, the artist and tremendous positive comments.
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