Cannes Lions
SOLERO
BORGHIERH/LOWE, Sao Paulo / UNILEVER / 2011
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Overview
Entries
Credits
OVERVIEW
Description
Create a material that presents the product in an innovative way.
Execution
Develop graphic material that shows the product, tells what it is made of and that has a lot of appetite appeal.
Outcome
The material was created initially for one market only but it is currently being requested to be used in many other markets around the world.
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