As the medicinal offer currently goes through a boom and people long for a simpler and more authentic health, LEHNING, the worldwide known specialist of natural health, arises on the market of stress and fatigue.

To launch its new product BIOMAG CITRUS FRUITS, a three-week TV and print campaign was put in place. The goal: enhance the efficiency of BIOMAG against anxiety and favor purchases in pharmacies.

An innovative and original creation highlighting the power of nature, combined with an effective media plan, allowed LEHNING to gain market shares and to continue establishing its unique brand identity.