Cannes Lions
ALMAPBBDO, Sao Paulo / CASA DO ZEZINHO / 2009
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Description
Casa do Zezinho is an institution that takes poor children and teenagers off the streets of São Paulo. In order to do so, it relies solely on donations.To raise consciousness while encouraging contributions to our charity, we created interventions during regular radio programming: while a song is playing, listeners are surprised by the sound of children asking for help.
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