Radio: We changed the way radio programs are broadcast taking the studio into the street. We set up the studio outside and with the aid of the target’s most relevant opinion leader i.e. the announcer, we invited all the young listeners of the main radio for the young crowd over to enjoy and share the most exquisite and real “Super Beef Premium” hamburger.

Response achieved exceeded objective by 200%, triplicating visits. We also achieved a direct contact with the product.