We invited people to make up teams of 11 friends and upload a photo to www.tucanchatuquincho.cl.For each one of our team’s matches we chose the one with the most fans and TOOK THE STADIUM TO THEIR HOMES, together with a large barbecue loaded with Súper Cerdo products.The best experiences were shown on TV thus carrying the Súper Cerdo spirit throughout the country.

We exceeded team participation by more than 200%But most important, the brand preference indicator increased 65%