Inflation is the greatest pickpocket ever. Yet people don't think about it.

How do we make people aware of inflation and suggest Mutual Funds as a sensible way to protect oneself from inflation?

The objective was to get as many leads as possible and then pursue these quality leads to convert them into IDFC Mutual Fund customers.

For one day, we took over a popular supermarket and inflated the prices of items: bread, biscuits, juices, onions, etc. to match predicted prices of the same products in the year 2030. We changed the MRP of fast moving products and other goods. Stickers on products in the front of the shelf were changed to the inflated price. We even rigged the cash registers to reflect and respond to the inflated prices. Shoppers, unaware of the change, went about picking products as they always do - without looking at the price. After all, who checks the prices of toothpaste and other such things? To catch the attention of other shoppers, we created Sale Posters, Leaflets and Danglers that offered regular products at ridiculous prices.

We changed the MRP of fast moving products and other goods. Stickers on products in the front of the shelf were changed to the inflated price. We even rigged the cash registers to reflect and respond to the inflated prices. Shoppers, unaware of the change, went about picking products as they always do - without looking at the price. After all, who checks the prices of toothpaste and other such things? To catch the attention of other shoppers, we created Sale Posters, Leaflets and Danglers that offered regular products at ridiculous prices.

When shoppers approached the checkout counter, the inflated bill brought to their attention. Shocked, surprised and angry, shoppers confronted the store employees and manager. Cameras placed across the floor captured the over-the-top reactions of shoppers. Shoppers demanded an explanation. At this point, an IDFC representative stepped in.