As main sponsor for the World Cup, T-Com is coming out with a special football-shirt: the Welcome-shirt - as a free extra to go with the T-Com phone tariffs. It's the key to a unique promotion over a period of months, right up to the end of the tournament. The campaign mobilises "the largest national team of all time!” to welcome football supporters from around the globe to Germany.Every owner of a shirt can become a member of the largest national team and will appear —guaranteed!— in the national campaign: on TV, Internet, posters, projections on building walls, or any number of other possibilities.

The campaign starts with a teaser TV commercial intended to grab attention. A central promotion platform goes online at the same time. It is used for the logistics management (participant-registration and -management).The national presentation of the campaign launch on TV and print on 14 November. It's supported by a mailing campaign to existing customers and comprehensive POS activities.

Two weeks later, the first TV commercial with customers goes on air.

On 8 December (one day before the final-draw) T-Com calls upon the citizens of Leipzig to form the largest national team of all time — live and before the watching eyes of the world press!More film and photo shoots follow in 26 cities; thousands of customers have their pictures taken for the media.