A female runner breathes steadily and different road angles cut in and out of the camera as she runs. This is a TV spot for Reebok’s TAIKAN, the inner wear that improves runner’s physical performance. The spot presents a unique angle as it is shot as if the camera is attached to the shoe sole. She runs on many surfaces and towards the end, she jumps over a car. This is when viewers realize that she is wearing TAIKAN apparel and footwear. The jumping action signifies that her performance is improved, yet she doesn’t stop but continues running steadily.