Cannes Lions
DDB NEW YORK / AD COUNCIL / 2010
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'We've been there. And together, we can help us'. It's the message that resonates across all legs of our teen suicide prevention campaign.Our goal is to shed light on the fact that teens are not alone in their struggles. The radio spot starts off highlighting the negative feelings associated with teen angst. As it builds, overlapping voices convey the idea that many teens are dealing with the same issues.Because others have been through tough times, and made it, a transition to the positive takes place with teens, in unison reinforcing the message: that together, 'we can help us'.
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