The answer: with a booth concept that focuses on the low-speed of analogue instead of the hustle and bustle of high-speed digital and by focusing on real conversations, instead of virtual connections: The Telekom Pop-Up Park, an urban booth concept, inspired by the power of ideas.

In the center of the booth: an oversized dandelion blowball, a metaphor for organic growth as well as groundbreaking ideas worth spreading. The "groundbreaking concept” is tangible in every aspect and detail, running as a common thread from the architecture to furniture design and product presentation.

The Telekom Pop-Up Park. Sharing groundbreaking ideas.