Cannes Lions
SAATCHI & SAATCHI, London / CARLSBERG / 2007
Overview
Entries
Credits
Description
Tetley’s Yorkshire Bitter is in an old-fashioned category where consumers are getting increasingly older. We wanted to leverage the Diet Coke and Mentos craze to raise awareness of the new endline “Tetley’s don’t do things by half” amongst younger audiences.
Similar Campaigns
12 items