Nestled somewhere in the hearts and minds of consumers is our target, the golden glove. However, this isn’t a two dimensional game. It is a race, an adventure. The pursuit takes you through unknown landscapes in the world of creative champions.

Here living immortalised are previous ‘Landor Creative Champions’, such as The Ship from Old Spice and The Dragon from Wait. These are the milestones you must surpass in your quest for the Golden Glove, which shines like a beacon at the end of a tunnel.

Who will be the first to get there?

We wanted to create something that celebrated our creative spirit while still challenging and inspiring the viewer.

To infect the audience with a passion for craft, the poster was entirely hand made. We wove motifs from inspirational projects into the setting, where they became part of the larger narrative (much like in the real world). Each layer was hand drawn and carved from white paper. The layers were then stacked to form the complete image.

Once backlit, the construction was cast in dramatic light and shadow, adding depth and highlighting the golden glove as the shining beacon. The light brought to life the contours of the landscape and the brand motifs in it, colouring it a Landor black and yellow.

An organization is only as good as the people working in it. The poster invoked pride while still waking the dormant competitive spirit within us all. Most importantly, it reminded employees across the globe of their passion, inspiring them to strive for great.