Cannes Lions
LANDOR ASSOCIATES, Paris / LANDOR / 2013
Overview
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Credits
Description
The challenge was to turn an almost disembodied and boasting figure like 100% into a real piece of design which was also engaging.
Execution
At each step of the creative process, the brief was "less of this, simplify that". At the end the project one circle, two squares and four words were left that say it all.
Outcome
Following the poster campaign, ten of our key clients played the game and featured in a short promotion movie that reinforces the message.
Similar Campaigns
6 items