Cannes Lions

The Lost Night (TVC)

FCB NEW ZEALAND, Auckland / HEALTH PROMOTION AGENCY / 2018

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Mark is a lovable, but misguided character, on a night out with his mates. He over-eagerly downs an entire pint of beer and reaches that tipping point, when “fun night out” turns into “one too many”. It’s at this point that glitchy, overall-clad removal men from the Department of Lost Nights step into his head, work order in hand, to repossess his memories.

They install Mark’s gently-nodding mannequin doppelganger to see out the night, while he’s escorted down an escalator, which has appeared in the middle of the bar. Their escalator ride ends in an awkward, pepto-pink waiting room, where Mark is left to sit in silence on a bench. No longer an active participant, Mark watches on, confused and dismayed, as the best memories from his night are wheeled away on hand trolleys.

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