Cannes Lions

THE SWEDISH CANCER SOCIETY

WATERSWIDGREN\TBWA, Stockholm / CANCERFONDEN / 2011

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A man is suffering through a midlife crisis, feeling sorry for himself, whining and complaining."He's fat, he's balding, his kids are grown-up..." and so on.But his crisis is a luxury, because the midlife crisis is, in fact, part of a long and healthy life.

Everybody should get to experience a midlife crisis.Support us in the fight against cancer.

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