Cannes Lions

MICRO THEFT

OGILVY & MATHER, Mexico City / AMIS / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

We invented a new device: an oven with a screen in its door, remotely connected to a van that checked which car the client had and sent a video of a car of the same model Into the oven in the store, from a library of the top 10 most stolen cars we previously filmed in the location, all shot in black and white so that the owner didn’t notice it wasn’t their car.

Outcome

Along with other actions AMIS made: 34% increase on visits to the brand site Nadaessegurotusegurosi.com.mx

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