The Tasty Drive, a feature for the onboard computer of a Renault that allows for orders to be placed to McDonald’s directly from the car.

When the order is placed, the Tasty Drive directs drivers to pick up their orders at the closest McDonald’s, through an integrated GPS in the car.

The orders are sent through a 4G network to the restaurant, who in turn is informed, via geolocation, how long it will take for the driver to get there. This way the orders are always ready on time, so that people can retrieve them without any delay.

We modified the onboard computers on the most popular Renault models for the test drive to run an app that is not standard accessory: the Tasty Drive.

The app was created from scratch for this platform, taking the intelligence and the self-service structure from McDonald’s to the car’s onboard computer.

• 26% increase in test drives done during the period the action took place.

• 20% above average engagement on the Facebook pages for Renault and McDonald’s