Cannes Lions

Together We Change The World: The Olympic Fire

VML, New York / INTERNATIONAL OLYMPIC COMMITTEE / 2016

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Overview

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Credits

OVERVIEW

Description

Using the Olympic rings as inspiration, we brought five recording artists from five regions of the world together to create one song. Yuna (Asia), Harts (Oceania), Lenny Kravitz (Americas), Corinne Bailey Rae (Europe) and Nneka (Africa). It was executive produced by Questlove from The Roots. The global collaboration is the soundtrack of the 2016 Olympics PSA. And it can be heard in every corner of the globe as a song on its own.

Execution

Using the Olympic rings as inspiration, we brought five recording artists from five regions of the world together to create one song. Yuna (Asia), Harts (Oceania), Lenny Kravitz (Americas), Corinne Bailey Rae (Europe) and Nneka (Africa). It was executive produced by Questlove from The Roots. The global collaboration is the soundtrack of the 2016 Olympics PSA. And it can be heard in every corner of the globe as a song on its own.

Outcome

A song brought to life by five recording artists from five regions of the world: Yuna (Asia), Harts (Oceania), Lenny Kravitz (Americas), Corinne Bailey Rae (Europe) and Nneka (Africa). It was executive produced by Questlove from The Roots. The global collaboration is the soundtrack of the 2016 Olympics PSA. And it can be heard in every corner of the globe as a song on its own.

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