Cannes Lions
KOLLE REBBE, Hamburg / T.D.G. VERTRIEBS / 2015
Overview
Entries
Credits
Description
T.D.G is a german company that produces and distributes innovative products and packaging. Among their products are highly awarded items as THE DELI GARAGE and L'EAUNDRY.
Execution
The packaging concept is based on the insight that "second use" is better than throwing away stuff – even if it is biodegradable. Thus we didn't think about environment-friendly synthetic material but about material that lasts and pushes the idea of "second use".
Outcome
Today, 4.8 million tons of plastic waste is swimming in the world's oceans.
While more and more people are using biodegradable cleaning products, most of these are sold in plastic bottles. Each plastic bottle less sold means less plastic waste in the oceans. With CLEAN THE OCEANS people can not only contribute to that but also reward themselves and display their sustainable thinking to their social peer group: the cleanser bottle turned into a beautiful and unusual vase is a sure to be topic in every conversation.
Similar Campaigns
6 items