The idents use the AYGO red roundel logo to give the car a fun and edgy personality; to fit with both the car’s young urban audience and the personality of the show (T4 on Channel 4).

In the longer idents, the red AYGO roundel comes alive; spinning, twisting and morphing its way through a series of fun and energetic spots. The link between the car and roundel is explicitly made as the animation morphs between real car and animated red roundel.

The idents continue to reference the Aygo brand strapline “Do Something Memorable”.