Cannes Lions
SAATCHI & SAATCHI, Frankfurt / TOYOTA / 2012
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The haiku is the world’s shortest poetic form. This makes it the perfect medium to advertise the iQ from Toyota, the world’s shortest 4-seater.While these haikus adhere strictly to the traditional 5-7-5 syllable structure, they mimic the typical mystical haiku style of speech to evoke poetically the advantages and benefits of the iQ.
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