Cannes Lions

TOYOTA UNSER

SAATCHI & SAATCHI, Petaling Jaya / UMW TOYOTA MOTOR / 2004

Film
Film

Overview

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Overview

Description

A car centre employee starts cleaning the interior of a car with a vacuum cleaner. He continuously pulls the electric cord as he goes 'deeper and deeper' into the car. We see the wire spool spinning, and spinning, and spinning. Until he runs out of electric cord. Signoff: Toyota Unser. Spacious.

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