Cannes Lions
STARRING, Stockholm / SCANIA / 2007
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The Challenge: Scania's V8 engine is the top of the line and they needed to further enhance that fact and connect with commercial drivers.The Solution: Research told us that when a customer takes a seat in a Scania with a V8, they pull down the windows and rev the engine, just to hear the roaring sound.Based on this insight we created a online campaign where the customer could experience the power of the engine by accelerating or expanding it.
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