Twist & Play the Rubik Way TVC demonstrates the crazy Rubik passion caused by Tesco Loyalty Program.

Everyone twists all kinds of objects and not just the Rubik’s cube. The basic idea of the film is that anybody, who plays with the Rubik toys, immediately gets crazy about them, with their point of view goes into the melting-pot. The whole world changes, everyday subjects turn into special logic games, that can be twisted, squeezed and a true magic happens in the player hands.

The film is the treat of the rhythm, the music and the unique mock-ups. The film also uses hand-made mock-ups instead of 3D digital tricks, supporting the outstanding visual content of the film. Fortunately, we had a valuable assistance too: Hunor Bózsing personally, a real Rubik’s cube worldwide champion.