Cannes Lions

Unbelievable

THJNK, Berlin / IKEA / 2021

Awards:

1 Shortlisted Cannes Lions
Film
Supporting Content
Film

Overview

Entries

Credits

Overview

Execution

The music in the kitchen, at the beginning and at the end, is the only normal and relaxed part of the film. It references an ideal world which is laid back and relaxed. When we dive into his imagination, however, the music supports the absurd imagery with a sense of skepticism and surrender.

What has the world come to? He thinks. And that's exactly what we wanted to come across with this specially composed song.

Similar Campaigns

12 items

Shortlisted Cannes Lions
The Ghost

TRIAD ADVERTISING, Prague

The Ghost

2021, IKEA

(opens in a new tab)