Cannes Lions
THJNK, Berlin / IKEA / 2021
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The music in the kitchen, at the beginning and at the end, is the only normal and relaxed part of the film. It references an ideal world which is laid back and relaxed. When we dive into his imagination, however, the music supports the absurd imagery with a sense of skepticism and surrender.
What has the world come to? He thinks. And that's exactly what we wanted to come across with this specially composed song.
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