“Every morning I waste a lot of time applying body lotion to my body”.

To launch the product in the streets recreating the place it is used. This way we created shower road signs, where the product was installed in the bus stops and metro stations while there was water flowing around constantly recreating the situation of a shower. This way there was a clear differentiation of how the product was used.

We were able to differentiate the product from the other brands of the same category by communicating the main attribute it has.

We raised the sales in a 24% within the body lotion segment.