We created two tweets that had to be retweeted one after the other so the visual had sense, a launch video, a website (unitedtweets.org), where to experience the distance between a mother and a son, mailings to members, direct marketing and banners.

With each reweet, Jonás would be getting closer to his mother Sira until they would be reunited again, in the website unitedtweets.org

We've split the planning into three phases:

• Phase 1: Create a launch video explaining the action.

• Phase 2: Post the United Tweets and the website in the networks. Set up the banners, sending direct marketing and communicate to members.

• Phase 3: Final campaign video explaining the results and why in any case they weren't enough because the problem is still out there.

It has been achieved that more tan 11.000 persons shared the campaign in their profiles without asking for anything in return and miles of people around the globe have been awared of the problem.

More than 11.000 retweets, 6,2 millions of daily audience, 51 millions of impressions, it crossed the boarders of 52 countries, we’ve achieved that celebrities such as the TV Show host Jesús Vázquez, the TV News host Susana Griso, the singer Miguel Poveda or actress Elena Anaya collaborated with the campaign.